[Video] Social Media Revolution…Is Social Media just a fad?…Umm No.


If you are on the fence about utilizing social media for your business…this video should help you decide. Statistics are a wonderful thing :).

Convinced? Okay, fantastic. Now what to do? There are unlimited resources all over the web to help you get started. You can even find some here:

Facebook Essentials

Twitter Essentials

 

 

Thanks for reading!

Dustin Smith
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Mobile Marketing benefits a national/local burger joint…1 text at a time


Elevation BurgerThis is both a small success story for a cross country burger joint and a personal experience.

Here’s the story:

My wife and I visited Elevation Burger because it was close to home and looked like an interesting place to eat, so we wanted to check it out on a beautiful day while we were just relaxing. We walked up to the door and found out we could get a free drink by texting a certain phrase to a certain number, so of course we jumped on that. We got our free drink and enjoyed a very good meal including organic burgers, fresh fries, and two great milkshakes. By the way, they have the neatest soda machine…but that is just a side note >.>. Then a few days later we received a text message saying we would get a free burger with the purchase of another burger…we also jumped on that haha, we love deals and free food. We had no intentions of visiting Elevation Burger any time soon simply because we can’t afford to eat out all that often, but the coupon that they sent us gave us the incentive to go back in less than a week. That was a win for Elevation Burger, a win for us, and a win for mobile marketing.

Mobile Marketing is no joke, it works. I do not just preach mobile marketing, but also benefit from it :).

Mobile Marketing Through Ventown:Ventown Social CRM Services

If you own a small or large business or know of one that needs this, I happen to know of the perfect solution. Ventown.com offers unlimited mobile marketing services as well as a ton of other great services. Not only does Ventown have amazing services, but they are the most affordable service you will find. I have written many post about Ventown and I can guide you through getting involved with Ventown and personally walk you towards better marketing for your business. Right now you can get your first 3 months of service with Ventown for free if you sign up with me.

If you are at all interested or have questions, let me know :). I would love to help.

Thanks for reading!
Dustin Smith
Account Executive
281-657-5238
DSmith@Ventown.com
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What form of marketing has been most successful for your small business? [Survey]


The never-ending search for the most affordable and most effective marketing techniques continues now as it always has. The market changes, the consumer changes, and so the approach to marketing a business will inevitably change as well.

My question for all the small business owners out there that are on the front lines of marketing today is:

“What form of marketing has been most successful for your small business?”

Please comment with your experience so all the other small business readers can learn from you. 🙂

Thanks for participating!
Dustin Smith
iMarketingDS@gmail.com
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What’s a Social CRM Going to Do for My Business? | Social Media Today


Social Media Today

Hey! Here is a great article on “social CRM for your business” and how it can be incredibly beneficial. This article was written by one of my favorite websites, Social Media Today. This article gives insight into what’s going on in CRM these days and also gives examples of social CRM’s out there.

This is a neat article that I think would benefit you, and if you have never heard of Social Media Today…you should definitely subscribe to their feed, their stuff in fantastic.

Article Link: What’s a Social CRM Going to Do for My Business? | Social Media Today.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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Web Design: Font Sizes


Web Design: Font Sizes - Dustin SmithSo I have been doing some website design lately and thought this would be a good topic to discuss on the matter. I’m no pro web designer, but this is good information for anyone that picks up web design.

There are lots of site builder programs out there that require no coding experience whatsoever. This is both great and a tragedy. For the small business owner who is a professional in their niche but a novice in the world of programming, it’s certainly a winning idea. They can just throw what they know into templates and hit publish.

I’ve spent some time with some of these site building programs and I wasn’t the biggest fan. I know there are some great ones out there, but you have to be careful not to trust these until you spend time with them. The Sitebuilder I experienced was incredibly restrictive in a few ways, but we will focus on a couple for the sake of this post.

1) Source code access. There was no way to edit the actual HTML and CSS. The only way you could change the site was through the sitebuilder, which brings me to my primary complaint and the focus of this post.

2) Font size. There was only one unit option for font sizes through sitebuilder: “Point size“. This doesn’t alarm most people as that is the unit of font size that we use every day in Word. So why is this a bad thing?

There are many different browsers out there and browsers read code in different ways. There are also different devices we use to browse. This means that you should be defining your font sizes in a relative manner so all the different devices and browsers can adjust the font on your website accordingly.

Absolute Size and Relative Size

(Absolute)Pixels:
Absolute size doesn’t allow the user to manipulate the font size in every browser. For example, setting font size using pixels allows Firefox, Chrome and Safari to resize the text, but not Internet Explorer.

(Relative)em:
A better unit of measure is the “em”. 1em is the users browser default font size, 2em is twice as large, .5em is half the size of 1em, etc. This remedies many of the sizing issue between browsers, unfortunately there is still an issue with IE when making the font larger and smaller.

(Relative)Mix of em and Percent:
The method that works in all browsers is a mixture of percent and em definitions. You set the body text to 100% and then manipulate the header texts with em sizing. 100% = 1em, so you can manipulate the headers accordingly.

You can see examples of all of these cases at w3school.

Like I said I’m not an expert, please feel free to comment with ideas, thoughts, suggestions, corrections, etc.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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