5 Ways You Might Need to Change Your Local Marketing Campaign


5 way you might need to change your local marketing campaignAs you know, local marketing is key for businesses, especially small businesses that rely on regular customers from the local community. It is also very difficult to do effectively and requires a lot of research, time, advice, experimentation, failure, endurance, etc.

Don’t give up folks! Keep at the marketing grind! I read an interesting article that provides some insight into mistakes made in local marketing campaigns.

5 Ways You Might Be Failing at Local Marketing.

I prefer to say rename it as 5 ways you might need to change/update your local marketing campaign.

1) Use Long-tail Keywords. Typically when people search locally, they are using more specified keywords. Instead of “Computers”, they might search “computer stores Austin, Tx“. Location is important. You want to optimize your website for local searches including location.

2) List your business with Google Places. If Google offers some free way to get your business on the web, or get it more traffic, don’t hesitate, Google is your friend. Register or claim your business on Google Places, that is another chance for your business to come up in a google search. It also provides potential customers with location and positive feedback from previous customers.

3) Be sure to monitor Yelp.com. Right now Yelp is the big provider out there for customer recommendations, reviews, and local business listings. (Note: I feel like there is a new player coming into the picture to compete with Yelp) If you receive positive reviews, you want to respond with gratitude. If you receive negative reviews you want to address the issue and improve your service. Customers want to be heard and want to develop positive relationships with the businesses they frequent.

4) Build your Facebook page out. Come on guys…Facebook is the 2nd most trafficked website in the world, your business should have a presence there. You can develop great connections and network with customers. You can also build a welcome page with your logo and product beautifully designed. Check out this post for more info on that: Fantastic Facebook Page Creator and Editor

5) Don’t rely only on coupon-based services. This one is probably more like common sense. Build your own marketing presence, rather than just relying on Groupon or LivingSocial to do your work.

Check out the above link for the original article.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard

Advertisements

“Buy Local” – Does It Work?


Are you thinking of starting a “Buy Local” campaign for your small business?

Here are some figures that will be of interest to you, as well as a potential solution to your marketing woes.

The Wall Street Journal hosted a survey from which these results come.

Of the 600 managers and owners of brick-and-mortar storefronts who took the survey, here’s a look at what they intend to do in 2011 in regards to creating “buy-local” campaigns. (Note that figures exceed 100% because respondents could answer more than one response.)

– Use social media to offer local promotions 22.2%

– Give more of my business to local businesses 19.6%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community 13.8%

– No plans for a local campaign 15.4%

– Not sure 28.1%

Readers – Do you think “buy-local” movements help boost business? Do you have plans to create a program this year to support the movement?

These results show an upward trend in local marketing concentrations, of which social marketing is key.

If you fall into any of these categories:

– Use social media to offer local promotions 22.2%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community

Then there is a great service for you, Ventown.com. It encompasses all of these aspects and more (Mobile Marketing, Blog, WOMM, Maps, etc)

Best of all it is affordable for small businesses, running at only $1500 for an entire year. If you are interested in learning more, please contact me via the contact info provided below.

Friend me on Facebook!

Here is the full article:
“Buy Local” – Does It Work? – In Charge – WSJ.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard

Using Facebook to Capture Customers


 

Facebook!This is a crazy awesome article and it is totally true. Facebook is rank #2 most trafficked website in the world…so of course it makes sense that customers would travel there to find out about a business and it makes sense that businesses would capture customers on Facebook.

As a business you want to go where the customer is and most of your customers are going to be on Facebook…Check out this article. It covers promotions, crowdsourcing, check-ins, games, and social shopping.

I hope it is an enlightening read for you!

Using Facebook to Capture Customers – David Dorf – The Conversation – Harvard Business Review.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard

‘Buy Local’ On The Rise in America!


Considering a Local Campaign?

If you are considering a focused local campaign for your small business and wondering how to best do it and what others are doing…rest easy, you’re not alone.

The future is social media…and the future of local marketing and CRM (Customer Relationship Management) are embedded in social media.

Most small retailers (57 percent) are planning local campaigns in 2011. One in five small retailers also say they plan to give more of their business to local businesses (20 percent) in 2011.

Local business is the push in America and local business is where you want to focus as a small or large business…think big but act local.

How does social media factor in?

Overall, half (51 percent) of small retailers will use social networking sites such as Facebook and Twitter for their businesses in 2011. Most retail small business owners expect to increase social media in 2011 (37 percent) or keep social media plans the same as 2010 (14 percent).

These numbers are only going to grow…so don’t wait until the numbers rise, because that is too late and you’ll have already lost the business.

So get started with Social Media ASAP…not sure where to start? I have different resources through my website and other resources are not far away. If you have specific question you can certainly email me at:

Dustin.Ventown@gmail.com

Here is the full article for your reading:

‘Buy Local’ On The Rise in America : Money :: American Express OPEN Forum.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard