[Video] Social Media Revolution…Is Social Media just a fad?…Umm No.


If you are on the fence about utilizing social media for your business…this video should help you decide. Statistics are a wonderful thing :).

Convinced? Okay, fantastic. Now what to do? There are unlimited resources all over the web to help you get started. You can even find some here:

Facebook Essentials

Twitter Essentials

 

 

Thanks for reading!

Dustin Smith
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HootSuite - Social Media Dashboard

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Facebook Essentials


Facebook Logo for DustinlSmith.com blog postHere are some resources that can be used to increase your Facebook following, ease your management of your Facebook account, and increase the appeal of your Facebook fan page:

Facebook Page/Profile Tools

FBanners:
FBanners.com is a website that give you the ability to select a pre-created “Banner” that creatively and effectively uses the 5 photo slots at the top of your profile to display a message. You also have the ability to develop your own custom banner. This is a great tool for brands and businesses. An example of such a banner can be found on my Facebook Profile… go ahead and friend me while you are checking it out 😉

faceitpages:
This is a fantastic tool for small businesses and brand promoters. Through FaceItPages you can create a creative, user friendly, appealing welcome page for visitors of your Facebook page. You have dozens of options to customize your page like linking Twitter and WordPress to the page, designing 5 menu tabs that go to designated web pages, linking Youtube, and much more. More information can be found on my post:“Fantastic Facebook Page Creator and Editor!”

HootSuite:
Simply a must…HootSuite is a social media management dashboard. With HootSuite you can organize your tweets, pings, post, etc. all from a central dashboard online. You can also schedule updates to go out when you are unable to send them yourself. This is a great tool and I highly recommend it. You can get to HootSuite from here:
HootSuite - Social Media Dashboard

Facebook Applications

LinkedIn Application:
This is an app that allows you make your LinkedIn profile appear as a tab on your Facebook Page. We all know LinkedIn is powerful for networking, so this app is very cool and very useful. Check it out in action on my Facebook Page.

NetworkedBlogs Application:
This application allows you to link your blog to your Facebook Page, allows you to gain followers and follow other bloggers. Here it is on my Page

SlideShare:
This app is useful for sharing product or brand presentations with Facebook users. You can link this to your Facebook Page as a tab just like the previous two apps. You can also search and view other SlideShare presentations through this app.

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Here are some tutorials by James Hickey on how to use Facebook and how to grow your following on Facebook:

Facebook Training – James Hickey

Growing your Facebook Page – James Hickey

I have made this a permanent page on my website at
Dustin Smith – Ventown Inc.


Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard

“Buy Local” – Does It Work?


Are you thinking of starting a “Buy Local” campaign for your small business?

Here are some figures that will be of interest to you, as well as a potential solution to your marketing woes.

The Wall Street Journal hosted a survey from which these results come.

Of the 600 managers and owners of brick-and-mortar storefronts who took the survey, here’s a look at what they intend to do in 2011 in regards to creating “buy-local” campaigns. (Note that figures exceed 100% because respondents could answer more than one response.)

– Use social media to offer local promotions 22.2%

– Give more of my business to local businesses 19.6%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community 13.8%

– No plans for a local campaign 15.4%

– Not sure 28.1%

Readers – Do you think “buy-local” movements help boost business? Do you have plans to create a program this year to support the movement?

These results show an upward trend in local marketing concentrations, of which social marketing is key.

If you fall into any of these categories:

– Use social media to offer local promotions 22.2%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community

Then there is a great service for you, Ventown.com. It encompasses all of these aspects and more (Mobile Marketing, Blog, WOMM, Maps, etc)

Best of all it is affordable for small businesses, running at only $1500 for an entire year. If you are interested in learning more, please contact me via the contact info provided below.

Friend me on Facebook!

Here is the full article:
“Buy Local” – Does It Work? – In Charge – WSJ.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
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Planning a successful marketing campaign (part 2 of 5)


#norm MinnPost – Planning a successful marketing campaign (part 2 of 5) http://ping.fm/CBRia

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard

Using Facebook to Capture Customers


 

Facebook!This is a crazy awesome article and it is totally true. Facebook is rank #2 most trafficked website in the world…so of course it makes sense that customers would travel there to find out about a business and it makes sense that businesses would capture customers on Facebook.

As a business you want to go where the customer is and most of your customers are going to be on Facebook…Check out this article. It covers promotions, crowdsourcing, check-ins, games, and social shopping.

I hope it is an enlightening read for you!

Using Facebook to Capture Customers – David Dorf – The Conversation – Harvard Business Review.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard