[Video] Social Media Revolution…Is Social Media just a fad?…Umm No.


If you are on the fence about utilizing social media for your business…this video should help you decide. Statistics are a wonderful thing :).

Convinced? Okay, fantastic. Now what to do? There are unlimited resources all over the web to help you get started. You can even find some here:

Facebook Essentials

Twitter Essentials

 

 

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Dustin Smith
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What’s a Social CRM Going to Do for My Business? | Social Media Today


Social Media Today

Hey! Here is a great article on “social CRM for your business” and how it can be incredibly beneficial. This article was written by one of my favorite websites, Social Media Today. This article gives insight into what’s going on in CRM these days and also gives examples of social CRM’s out there.

This is a neat article that I think would benefit you, and if you have never heard of Social Media Today…you should definitely subscribe to their feed, their stuff in fantastic.

Article Link: What’s a Social CRM Going to Do for My Business? | Social Media Today.

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Dustin Smith
iMarketingDS@gmail.com
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Bloggers Keep Blogging! Stats Show Persistence Leads to Success


A chart that shows the relationship of blog frequency and lead generation Alright take a second and study this chart. Hubspot is very good at creating charts such as this one, they make them very self-explanatory.

Basically, the more you post, the more customers/subscribers you will acquire.

The main thing to consider and remembers that, it will absolutely take time before you see results…so be patient.

Hubspot explains a case study of a company called PrimePay and their struggle and success with persistent blogging.

The chart above is proof that bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort.  More evidence is the progress that the team at PrimePay, a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently.  Because they appeal to a very specific target market, Nancy and her team didn’t set out with a goal of extensive readership – rather, they wanted to share valuable content that would enable them to become thought leaders in the payroll services space.  Starting with a blank slate, PrimePay’s blog hit 550 subscribers after about 6 months.  Since then PrimePay has continued to blog gaining steam along the way.  Recently, they topped 1,300 subscribers, driving increased traffic and leads to their business.

Patience wasn’t the only tactic Nancy applied at PrimePay to increase blog readership.  Here are a two specific tactics that PrimePay executed to drive their success:

Create Remarkable Content with Cross Departmental Bloggers

PrimePay Popular Posts.docxNancy learned early that blogging doesn’t have to be a solitary enterprise.  In fact, by polling other departments, including her sales team, Nancy’s editorial calendar got filled with a variety of topics of interest to PrimePay’s target market.  A quick scan of the PrimePay blog reveals that the top ten most popular posts run the gamut from employment law analysis to payroll and benefits that can impact employee morale.  By leveraging content ideas and rough draft posts from other members of the PrimePay team, Nancy’s overall coverage can be broad enough to attract visitors seeking expert advice from across all the markets her team serves.

Promote the Blog with Small but Consistent Messages

In the early days of the PrimePay blog it didn’t make sense to do large scale promotion.  Nancy created email signatures for the whole company to include a very low-cost and easy to execute promotional tactic.  Only once the blog had started to gain readers and had a great base of content did Nancy decide to incorporate her blog into specific email marketing campaigns.  The goal of these campaigns was to increase readership, and in turn, get those readers to pass the blog along.

To date, PrimePay’s persistence and simple but powerful promotional tactics have paid off.  Readership and lead generation have seen great results and Nancy has more buy in for the blog than ever.

Here is the source of this article: Hubspot Blog

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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8 SEO Tips For The Small Business Blogger


8 SEO Tips For Small Business BloggersI received an interesting article this morning on blog SEO. I thought this might be an interesting read for those small business bloggers out there that don’t have a whole lot of time to study blogging as much as you would like.

First, keep at it! You are forging a path and that requires endless amounts on work…but it’ll get easier once the ball is rolling. Do your best to keep writing about your niche. Blogging is a proven practice that will increase traffic to your site or your business and create relationships with potential business partners.

Here are some tips from the article I read that I wanted to share, some you might already know, some you might not. I hope they are helpful :).

1. Choose the right domain name: The first thing that you should do for seo is research and brainstorm the top five phrases or words that relate to your company. You may find that Google Adwords, and other similar programs available online, provide free key word searches that can help you to narrow the field down to the most key-word rich domain names for websites advertising your industry. Once you have a few options to choose from, be sure that your final choice of domain name is one that is brief and will be easy to type and to remember.

2. Include smart title tags: Only slightly less important for seo than your domain name are the titles that you give to each indexed page of your website. As a website owner, the titles on your web page are one of the most valuable tools you have to control search rankings. Make sure that the key words you use in your headings are carefully chosen for relevance as well as sense. Your title needs to be a well-constructed sentence as well as incorporating key words – it can’t simply be a list of them.

3. Use headings to get ahead: The headings and subheadings you include in your content are also important for seo because they are used by search engines to determine the content and context of your website. As with the page titles, you should include key words in your headings, while being careful not to over ‘stuff’ them with the result that they appear to be spam and could have your site penalised.

4. Include keyword rich content: Seo can be achieved by placing keywords and keyword phrases throughout the content of your website – but not too often. One method of achieving the right key word density is to include them approximately once in each paragraph. There are many free keyword density tools available online, however, as a general rule, keyword density should be around three to six percent as higher than seven percent can be considered ‘spamming’ or ‘stuffing’ and may earn penalties.

5. Visually emphasise keywords. As well as including key words throughout your website wherever is reasonably possible, making them stand out in your content will boost seo. Search engines automatically give more weight to key words if they are visually emphasised using bold text. It is important to remember to only make bold your key words, however, not supporting words, otherwise the impact will be lost.

6. Provide clear and functional navigation. Including a clear sitemap or text link navigation in your website will ensure that it is maximally search engine friendly. A website with well-structured navigation and correct internal navigation is more likely to be indexed by search engines in its entirety which is a great way to increase seo.

7. Include key word rich links. If your website includes links to other pages on your website, or links to other websites, make sure that relevant key words are included in the anchor text. Providing key word rich links will mean that visitors to your site know what the link contains, and also performs the same function for search engines thus powering seo.

8. Sidestep flash features. Unless your website necessarily includes complex design elements, including flash in your web development plan can cause problems for seo. Flash does not show up in search results and does not run on most smart phones and personal wireless devices. When it comes to redeveloping your website, video, rather than flash, is a feature that is successful in capturing the attention of your customers and is also very search-friendly for your seo purposes.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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Facebook Essentials


Facebook Logo for DustinlSmith.com blog postHere are some resources that can be used to increase your Facebook following, ease your management of your Facebook account, and increase the appeal of your Facebook fan page:

Facebook Page/Profile Tools

FBanners:
FBanners.com is a website that give you the ability to select a pre-created “Banner” that creatively and effectively uses the 5 photo slots at the top of your profile to display a message. You also have the ability to develop your own custom banner. This is a great tool for brands and businesses. An example of such a banner can be found on my Facebook Profile… go ahead and friend me while you are checking it out 😉

faceitpages:
This is a fantastic tool for small businesses and brand promoters. Through FaceItPages you can create a creative, user friendly, appealing welcome page for visitors of your Facebook page. You have dozens of options to customize your page like linking Twitter and WordPress to the page, designing 5 menu tabs that go to designated web pages, linking Youtube, and much more. More information can be found on my post:“Fantastic Facebook Page Creator and Editor!”

HootSuite:
Simply a must…HootSuite is a social media management dashboard. With HootSuite you can organize your tweets, pings, post, etc. all from a central dashboard online. You can also schedule updates to go out when you are unable to send them yourself. This is a great tool and I highly recommend it. You can get to HootSuite from here:
HootSuite - Social Media Dashboard

Facebook Applications

LinkedIn Application:
This is an app that allows you make your LinkedIn profile appear as a tab on your Facebook Page. We all know LinkedIn is powerful for networking, so this app is very cool and very useful. Check it out in action on my Facebook Page.

NetworkedBlogs Application:
This application allows you to link your blog to your Facebook Page, allows you to gain followers and follow other bloggers. Here it is on my Page

SlideShare:
This app is useful for sharing product or brand presentations with Facebook users. You can link this to your Facebook Page as a tab just like the previous two apps. You can also search and view other SlideShare presentations through this app.

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Here are some tutorials by James Hickey on how to use Facebook and how to grow your following on Facebook:

Facebook Training – James Hickey

Growing your Facebook Page – James Hickey

I have made this a permanent page on my website at
Dustin Smith – Ventown Inc.


Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
Connect with me on LinkedIn
Friend me on Facebook
Like my Facebook Page
Follow me on Twitter for current topics and articles
HootSuite - Social Media Dashboard