“Buy Local” – Does It Work?


Are you thinking of starting a “Buy Local” campaign for your small business?

Here are some figures that will be of interest to you, as well as a potential solution to your marketing woes.

The Wall Street Journal hosted a survey from which these results come.

Of the 600 managers and owners of brick-and-mortar storefronts who took the survey, here’s a look at what they intend to do in 2011 in regards to creating “buy-local” campaigns. (Note that figures exceed 100% because respondents could answer more than one response.)

– Use social media to offer local promotions 22.2%

– Give more of my business to local businesses 19.6%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community 13.8%

– No plans for a local campaign 15.4%

– Not sure 28.1%

Readers – Do you think “buy-local” movements help boost business? Do you have plans to create a program this year to support the movement?

These results show an upward trend in local marketing concentrations, of which social marketing is key.

If you fall into any of these categories:

– Use social media to offer local promotions 22.2%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community

Then there is a great service for you, Ventown.com. It encompasses all of these aspects and more (Mobile Marketing, Blog, WOMM, Maps, etc)

Best of all it is affordable for small businesses, running at only $1500 for an entire year. If you are interested in learning more, please contact me via the contact info provided below.

Friend me on Facebook!

Here is the full article:
“Buy Local” – Does It Work? – In Charge – WSJ.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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