[Video] Social Media Revolution…Is Social Media just a fad?…Umm No.


If you are on the fence about utilizing social media for your business…this video should help you decide. Statistics are a wonderful thing :).

Convinced? Okay, fantastic. Now what to do? There are unlimited resources all over the web to help you get started. You can even find some here:

Facebook Essentials

Twitter Essentials

 

 

Thanks for reading!

Dustin Smith
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What form of marketing has been most successful for your small business? [Survey]


The never-ending search for the most affordable and most effective marketing techniques continues now as it always has. The market changes, the consumer changes, and so the approach to marketing a business will inevitably change as well.

My question for all the small business owners out there that are on the front lines of marketing today is:

“What form of marketing has been most successful for your small business?”

Please comment with your experience so all the other small business readers can learn from you. 🙂

Thanks for participating!
Dustin Smith
iMarketingDS@gmail.com
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Podio…THE Small Business Project Management Dashboard


Podio: Business Project ManagementAlright, this is very neat. Podio is a one stop project management platform built for small businesses. It is free for teams of 10 and under and costs $99/month for a 25 user license. This is fantastic for the low budget home business or small business.

It is an easy 3 step process to get started and get planning.

1) Create Space- Podio lets you designate “Space” and name it however you like. For example you could create a different space for each project you are working on and design each space differently with different applications.

2) Add Applications– Podio has its own application marketplace with tons of free apps and it also gives you the option of creating your own apps. The way the marketplace is set up there are different “Functions” and “Sectors” of apps, such as Project Management, Community Management, Sales, Marketing, and many more. Some application examples would be: Tasks, Client Reports, Sales Tracking, Schedule Meetings, Team Blog, File Sharing, Milestones, Due Dates, Marketing Campaign Strategy, and many more.

3) Add team members, clients, etc – In this step you invite your project team members or your project clients to your dashboard so that you can interact. Your team or client have the ability to comment on tasks, ask questions, and do just about anything else. This is a great tool for reporting and communicating goals

I started my own Podio profile as soon as I heard about it and am using it to manage my client projects and my personal project ideas. I am loving it so far!

Small business owners and all you project/task oriented folks out there check this out, you’ll love it.

Podio.com

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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Is Social Media Marketing Effective?! Small Business Owners Give Us Insight…


The Effectiveness of Social Media Marketing by Small Business Owners

Click to Enlarge

***First off, if you are not sure what “Social Media” really is, you should check out this post first. ***

——–

So we hear a lot of hype about social media marketing (SMM) and how amazing it is, but is the  hype legitimate? It is best to not just trust the marketers, but actually research results and studies.

MarketingSherpa surveyed small business owners (the opinions we can really trust on the subject) on how effective social media marketing is for certain aspects of their marketing campaigns.

The results, to some, will be shocking and to others like myself they are exactly what is expected. SMM is, at the very least effective and in many cases extremely effective.

If you’ll notice, the chart indicates that in the area of reducing consultant costs SMM isn’t overbearingly effectively…that might be because SMM wasn’t meant to replace consultants (though it apparently has done a rather good job as only 47% say it is not effective). Using SMM increasing brand awareness, it gets your business’ name in front of a multitude of faces and sparks interest. In that realm (the top statistic), SMM is remarkably successful. So much so that it would be silly to not utilize this marketing outlet for your business or brand.

So if you are on the edge of whether or not to get on Twitter, Facebook, LinkedIn, WordPress, etc, and use them to your advantage…stop hesitating and get after it. You’ll see success after you figure out what you are doing. There is a world wide community out there to support you and feed you ideas, opinions, and solutions. You just have to take that first step.

So here you go, take that step:

Twitter Essentials

Facebook Essentials

Free Social Media Tutorial

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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“Buy Local” – Does It Work?


Are you thinking of starting a “Buy Local” campaign for your small business?

Here are some figures that will be of interest to you, as well as a potential solution to your marketing woes.

The Wall Street Journal hosted a survey from which these results come.

Of the 600 managers and owners of brick-and-mortar storefronts who took the survey, here’s a look at what they intend to do in 2011 in regards to creating “buy-local” campaigns. (Note that figures exceed 100% because respondents could answer more than one response.)

– Use social media to offer local promotions 22.2%

– Give more of my business to local businesses 19.6%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community 13.8%

– No plans for a local campaign 15.4%

– Not sure 28.1%

Readers – Do you think “buy-local” movements help boost business? Do you have plans to create a program this year to support the movement?

These results show an upward trend in local marketing concentrations, of which social marketing is key.

If you fall into any of these categories:

– Use social media to offer local promotions 22.2%

– Institute a loyalty program for repeat customers 17.5%

– Adopt a “buy-local” message to market my business 14.2%

– Participate in a shop-local network in my community

Then there is a great service for you, Ventown.com. It encompasses all of these aspects and more (Mobile Marketing, Blog, WOMM, Maps, etc)

Best of all it is affordable for small businesses, running at only $1500 for an entire year. If you are interested in learning more, please contact me via the contact info provided below.

Friend me on Facebook!

Here is the full article:
“Buy Local” – Does It Work? – In Charge – WSJ.

Thanks for reading!
Dustin Smith
iMarketingDS@gmail.com
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