As you know, local marketing is key for businesses, especially small businesses that rely on regular customers from the local community. It is also very difficult to do effectively and requires a lot of research, time, advice, experimentation, failure, endurance, etc.
Don’t give up folks! Keep at the marketing grind! I read an interesting article that provides some insight into mistakes made in local marketing campaigns.
5 Ways You Might Be Failing at Local Marketing.
I prefer to say rename it as 5 ways you might need to change/update your local marketing campaign.
1) Use Long-tail Keywords. Typically when people search locally, they are using more specified keywords. Instead of “Computers”, they might search “computer stores Austin, Tx“. Location is important. You want to optimize your website for local searches including location.
2) List your business with Google Places. If Google offers some free way to get your business on the web, or get it more traffic, don’t hesitate, Google is your friend. Register or claim your business on Google Places, that is another chance for your business to come up in a google search. It also provides potential customers with location and positive feedback from previous customers.
3) Be sure to monitor Yelp.com. Right now Yelp is the big provider out there for customer recommendations, reviews, and local business listings. (Note: I feel like there is a new player coming into the picture to compete with Yelp) If you receive positive reviews, you want to respond with gratitude. If you receive negative reviews you want to address the issue and improve your service. Customers want to be heard and want to develop positive relationships with the businesses they frequent.
4) Build your Facebook page out. Come on guys…Facebook is the 2nd most trafficked website in the world, your business should have a presence there. You can develop great connections and network with customers. You can also build a welcome page with your logo and product beautifully designed. Check out this post for more info on that: Fantastic Facebook Page Creator and Editor
5) Don’t rely only on coupon-based services. This one is probably more like common sense. Build your own marketing presence, rather than just relying on Groupon or LivingSocial to do your work.
Check out the above link for the original article.
Thanks for reading!
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